A report by USDA's National Institute of Food and Agriculture and Purdue University projects that over 22 thousand jobs in agriculture related fields may go unfilled every year through at least 2020. This is a great opportunity for smart, young people to start careers in a field that addresses some of the world's most pressing challenges. Go AG! is a regional campaign to educate our youth about the opportunities in agriculture, to raise awareness regarding the diversity within those opportunities and to increase enrollment in agriculture certificate and degree programs.

The Yuma agriculture industry is driving the Go Ag effort and partnering with regional educational institutions. The Go Ag team will launch a "full speed ahead" unconventional marketing plan using student-focused strategies. In other words, don't be surprised to see a drone overhead at a sporting event; a taste testing in the cafeteria; or a "boots on the ground" surprise with people representing multiple facets of the agriculture industry at a career fair or sports rally.

When more students pursue agriculture related careers, it equates to a  more secure, prosperous and sustainable agriculture industry. Everyone benefits!